By miyagi-shinsei

04/09/2022

Your TV, the only space that Apple has not been able to conquer, but it goes for it

Apple is the firm that sells the most tablets in the world, is the largest watch on the planet, the company that markets the most headphones and one of the three largest of smartphones.But there is a sector that Apple has failed to dominate: your television;However, with devices such as the Apple TV 4K HDR and its growing investment in its Apple Arcade and Streaming Apple+streaming platforms, the company seeks to change that.

Although Cupertino's company, California, has managed to enter and compete in entertainment markets such as music with services such as iTunes and Apple Music (platform that already has 72 million subscribers), the company has cost work to win a positionas a key piece in the rooms or rooms of users around the planet.

And what the firm has tried.Since 2006, when the firm presented a device known as Apple TV, with which it began to enter with the possibility of connecting the services and products it sold (movies, series, podcasts and music), as well as the multimedia content (photos and videos) That users have on their computers or iPhones directly to user televisions around the planet.

Throughout the next 15 years, Apple has released six generations of its device, the most recent the Apple TV 4K HDR, a small black box that seeks to convert the televisions of users into a reproduction system of virtually any multimedgy entertainment content.

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However, data from the Strategy Analytics consulting firm, they say that at 2020 only in the United States, Apple has just 28.3 million active Apple TVs, although the number does not sound less is just over half of the market that Roku controls in the country with about 50 million functional units.

And even Roku and Amazon with their Fire TV, the two products that represent the Apple TV, are minor players in the market, since according to Strategy Analytics Roku Os analysis and Fire control you about 5% each of participationmarket, while Apple occupies any of the last places with 4% control of the sector.

With some obvious, the leaders of the sector, are the brands of televisionRun your television.

Tu TV, el único espacio que Apple no ha podido conquistar, pero va por él

“The world population of TV and video transmission devices has exceeded 1,100 million.Samsung is the leading brand, with 14%of the devices in use, followed by Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%), ”he saysDavid Mercer, Vice President of Media and Smart Household of Strategy Analytics.

Although Apple does not manufacture or have plans to launch a television to the market, the apple company seeks to gain ground with the new versions of Apple TV when presenting it as more than a platform to reproduce streaming platform content such as Netflix, Amazon Prime Videoor HBO.

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Together with the integration of streaming services.Apple seeks to promote devices such as Apple TV 4 HDR to reinforce its expansion to the world of gaming and its Apple Arcade service.

Launched in 2019, the 5 dollars subscription service allows users to play more than 100 full video games for free through iPhone, iPad or Apple TV.Although the apple firm has never revealed specific figures, an analysis of The Gamer, estimates that the Arcade service closed 2020 with around 12 million users.

Apple TV allows users to connect video game controls or similar to the device to play in a screen format much larger than an iPhone screen or even in a more social format, giving it the possibility of competing a little closer againstThe owners of the Nintendo sector, Sony PlayStation and Microsoft Xbox.

Something that not only Apple is trying to do, because firms like Google with Stadia and Amazon with Luna have already launched or planned to launch services or access to video game accessions to consume in larger screens formats

For the signing of the apple the sector already represents a gold mine.According to Tower Sensor, Apple's app store billed about 72,000 million dollars in 2020, of those 47,000 million come from revenues generated by the sale or expenditure on video games within the App Store.

Being equipped with the same processor as the iPhone 12, the Apple TV 4K HDR promises to be able to play games with a graphic quality similar to that of some current consoles in the market.

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As part of its plan to earn a space on user television, the firm also seeks to build a content production arm similar to Netflix, Amazon and HBO.

Announced in 2019, Apple TV+ was presented by international figures such as Oprah Winfrey and Steve Spielberg.The firm ventured as a content producer with The Morning Show series, Servant, Mythic Quest and Ted Lasso.

And although the firm is far from the production volume of firms such as Netflix or HBO, Apple could have a particular advantage over the rest of its competitors: money.

The company is not only the most valuable company on the planet, with an assessment greater than 2 billion dollars, but also has one of the world's largest cash flows for around 195,000 million dollars.

Advantage that has already begun to be seen, when at the end of last April, the company announced an investment commitment in the United States for 436,000 million dollars to create about 20,000 jobs in that country for the next five years.

Although capital will impact from engineering jobs in technologies such as 5G, artificial intelligence, to the construction of new factories with advanced manufacturing, the company did specify in the announcement that Apple TV+ will be one of the beneficiaries.

“The 430,000 million dollars in Apple contributions to the US economy include direct expenses with US suppliers, investments in data centers, capital expenses.And other national expenses, including dozens of Apple TV + productions in 20 states, which will create thousands of jobs and support the creative industry, ”said the company.

Apple is still far from approaching the success they have acquired with their own cash such as Netflix, which recently announced their plans to try to enter the world of video games;However, the company's content has already begun to generate traction.

The apple company obtained 35 Emmy Prize nominations and took the record to the most nominated comedy series of the year, Ted Lasso, whose second season starts this week and accompanies the launch of the Apple TV 4K in countries like Mexico.

Although Apple's streaming platform is not exclusive to its products, the increase in quantity and quality of the original content allows the company to better position the sale of devices such as Apple TV, as they will be in them where the company will seek to presume that they run withThe best visual and auditory experience.

“As traditional television and video platforms continue in decline, TV transmission represents the future of television and video.During the next decade, more or less, we hope that Internet transmission dominates the consumption of television and video content in much of the world, ”says Mercer of Strategy Analytics and adds that the market still“ is in its early stages forDefine the platforms that will dominate the ecosystem for many years ”.