What will be a tendency in digital marketing by 2022?
According to Hotmart, voice searches and advanced SEO strategies will dominate digital marketing for this year.
With the arrival of the Covid-19 Pandemia, the way of life of millions of people changed, impacting the way of working, studying and living.Therefore, Hotmart, a global technology company and leader in the digital products market, highlights the main digital marketing trends in 2022, as well as what will be the innovative businesses in the coming years.See more in personal finance.
Consumers are increasing.Digital marketing experts estimate that most people are exposed between 4.000 and 10.000 ads every day, which has had a high impact on the disposition of consumption habits.
According to the director Latam de Hotmart, Enrique Segura, these are the main digital marketing trends that will stand out during this year:
#1.Visual search
This is one of the trends that has not yet become fashionable.It's about taking advantage of image recognition technology to locate a specific search.
In the electronic commerce sector this is a great ally that can help sell each of its products.
#two.Advanced SEO Strategies
If you want a broader audience to visit your website and allow you to position it, you must understand how artificial intelligence and different SEO strategies work.In this way, greater user traffic can be achieved and, as if that were not enough, appear at a higher position in searches.
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#3.Storydoing
This strategy is one of the simplest, but that manages to make the most of the interests of the users.It seeks to involve the potential client in a story and that in this way a different experience with the business, generating a great impact and a better reception.
If what is sought is to get the client to become a lead, then start by relating it to publications and understanding their needs and interests is important.
#4.Customer and Humanization Relationship Management
CRM is one of the most popular strategies that aim to continue standing.Users are always in search of new social networks that allow you to enjoy a different experience.
The adaptation of the content and, above all, its humanization in the different platforms with various functionalities will allow each of these to make the most, as well as enjoy a broader audience.Even those tools such as WhatsApp can be an incredible ally for new businesses looking for frequent or faithful customers.
#5.Google and voice search
This is one of the most promising and new digital marketing trends that not many would be expected to be so used.However, Google released information regarding its voice search tool and it turns out that more than 20% of total searches are through this tool.
It is important to understand that one of the main reasons for its success lies in that it is much faster to speak than to write, so it ensures that in the future this tool could significantly improve its efficiency.
#6.Chatbots and artificial intelligence
Knowing the chatbots and how to use them can help have a more pleasant personalized experience for the user.It is considered as one of the most effective and helpful digital marketing strategies for those who have an ecommerce, because it works through artificial intelligence and automation, which, by themselves, are incredible to take advantage of the new digital marketing trends.
However, merged, and working together with augmented reality technology, the experience that consumers receive can be much greater.
In that sense, there are days of constant evolution and fundamental changes in the way we market, it is a dynamic world where advances in terms of technology, consumption and channel preferences determine an important basis for the creation of successful digital strategies.
Hotmart is already part of this future by offering an ecosystem for people to transform their knowledge and passions into digital products, such as online courses, e-books, subscriptions, podcasts, among others.It currently has more than 30 million users and more than 490 thousand registered products.
