Viliv's six steps to sell really
Laura Granada is a young artisanal fashion businesswoman.Your business is based on the outskirts of Bogotá.During the first year of the pandemic, Laura understood the importance of having an online sales channel to invoice during the weeks in which the city was closed by the high level of infections.
Once its sales platform was created, Laura had to face unexpected challenges.First, it was necessary to create a communication and marketing strategy that allowed him to capture and communicate the image of his nascent brand in an adequate way.For example, although I had social networks, Granada ignored the best way to announce, guide and communicate its product at a reasonable price that did not affect its profitability.Then came customer and logistics service challenges: the distribution and manipulation of the products it sold was not adequate.Before pandemic, Laura exhibited her products in fashion stores.Now, I had to attend dozens of personal orders.Many times he had to lose sales due to delivery.Communication with its clients was not timely.
Viliv
Viliv
According to the Colombian Chamber of Electronic Commerce (CCCE), in two0two0, sales through electronic commerce in the country grew by 30.6 percent.But for those who sold online not everything was pink color.Like many businessmen who tried to join the digital revolution, Laura discovered that to sell online, much more than an online sales channel is needed online."During the pandemic it became clear that it is essential for any business to have a digital presence that allows you to reach digital audiences," says Andrés Villegas, CEO of Viliv.“However, it is also important to think that to sell online it is necessary much more than a portal on the web or the presence in social networks.The digital market needs an infrastructure that guarantees sales, ”adds the manager.What is needed then to sell in line successfully?Viliv, the platform that accompanies and guides entrepreneurs to reach their full potential, developed a six -step solution, designed so that their company can enter with the right foot to the digital market and thus meet the objectives of their business.
¿Cuáles son los seis pasos para vender en línea de VILIV? 1. Plan de negocio digital: en este paso, usted podrá entender cuál es el canal digital indicado para su negocio, de acuerdo con sus metas y las características del mismo.In addition, at this first moment, Viliv will help you create a unique strategy, tailored to your company and goals.two. Diseño y creación de e-commerce: en este segundo momento, su empresa tendrá a disposición expertos que lo guiarán para escoger la interfaz que mejor se adapte a sus necesidades de venta.In addition, you will receive a personalized guide to build an electronic commerce tailored to your expectations and those of your customers.3. Comunicación y marketing digital: una vez creada la plataforma y entendida la estrategia, es hora de comunicar las bondades de su marca y las historias que le dan valor a sus productos.In this step, your company will receive training to develop solid, sustainable brand communication in terms of investment and effective.4. Analítica Web: la gran oportunidad del mercado digital es la data, es decir, la información que nos permite entender a nuestros usuarios para venderles productos que suplan sus necesidades.Data is the new gold and understanding it is necessary to sell in the cloud.At this stage, you and your company will understand how to measure and read the data that your users and customers in the digital world.5. Servicio al cliente: todos los pasos anteriores están enfocados en la consecución de nuevos usuarios y clientes.Once that audience is found, it is time to keep her in love with her services and brand.This step will allow you to create a customer service strategy with communication channels, PQRS management and post -sales services.6. Redacción de términos y condiciones: este paso será vital para darle un soporte legal a la relación con sus clientes.It is about giving a framework to the terms on which the relationship between your business and its users must be based.“During the last two years, and in constant dialogue with Colombian businessmen, Viliv has developed this solution whose purpose is to accompany Colombian businessmen in their growth process.Today we feel that we have a digital organization and growth solution that shortens the distances between the goals of the entrepreneurs and their current situation, ”says Andrés Villegas.
