Business investment in cloud infrastructure continues to grow

Companies continue their digitization process by adopting infrastructure for storage and computing in the cloud, a market that in the third quarter of 2021 has grown again by 37% compared to 2020. The absolute market leaders are Amazon Web Services, Microsoft Azure and Google Cloud Services, which account for 33%, 20% and 10% of the entire market, respectively. According to Synergy Research Group figures, these three companies are showing growth above the general measure, and their revenues are increasing accordingly.

But other, smaller cloud providers are seeing significant growth, taking advantage of the opportunities that arise from the gradual migration of enterprises to the cloud. The next ten firms in the ranking, considered among the largest, have increased their revenues by 28% year-on-year to account for 22% of the entire market. And small and mid-tier providers have seen overall revenue growth of 25%, capturing 15% of the entire market.

Synergy specialists estimate quarterly revenue from the cloud infrastructure market (IaaS, PaaS and hosted cloud services) at $45.4 billion, adding $164 billion in the last twelve months. The largest share of the market was held by public IaaS and PaaS services, which increased 39% in the third quarter. And in these segments the dominance of the three leaders of the classification is more accentuated, with 70% of the total.

John Dinsdale, chief analyst at Synergy Research Group, comments, “Given their scale, ever-expanding global presence, and impressive revenue growth rates, Amazon, Microsoft, and Google understandably get the most attention for their activities in the cloud. However, that makes it easy to overlook the fact that other cloud providers brought in $17 billion in the quarter, a figure that grew 27% over last year.”

He believes that a market with these numbers and growing at such a fast rate is an attractive proposition for many service providers and their partners. Although chasing the three cloud leaders is a great challenge and they find it difficult to compete on equal terms, which is why they urge redirecting the business towards the right clients and applications, seeking to differentiate themselves to take advantage of the best growth opportunities at their scope.

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