Practical guide not to get lost from the digital transformation to metaverso

Metaverso is the new fashion word.In 24 months technology has transformed the way we work, but also in which we learn, communicate and consume services.One more step in this evolution has been the virtual reality that everyone knew and that had gone unnoticed until Zuckerberg put it in value.His target company that will turn his age, 18 in the next few days, is worth 1 billion dollars.

Perhaps some had been able to imagine it, however, the reality is that we are facing one of the greatest technological hype in history, full of uncertainties, opportunities and challenges.

The concept of metaverso is simple: it gives way to the next generation of the Internet. La diferencia es que con esta tecnología logramos una ​experiencia inmersiva y multisensorial a través de diversos dispositivos o desarrollos tecnológicos.​That is, that virtual reality that we have seen in films would cease to be science fiction to be part of our daily life.

«That Facebook has grouped all its brands under goal is a logical step that its competitors like Google with Alphabet already did before, which combines all its divisions.At the strategic level ‘appropriate’ of the #Metaloquesea concept is a wonderful marketing operation ».My ‘confidant’ and technological evangelist told me, Javier Sirvent: «It is simply another new exponential leap in the way of communicating and doing business».

«We have gone from having a website, accessing it from a smartphone, installing an app by our bank and ending on social networks such as Tiktok, which 3 years ago did not exist and have achieved in a pandemic (in number of users), whatthat Facebook cost 18 years ... and now 'touches' the following big thing: the metaverso, omniverse, ... and even the Iral.

Zuckerberg during his presentation video explaining how the goal and the thousand possibilities that virtual reality will offer will be.

From digital transformation to cryptometrs

To serve all this "game" of metoverso, it will generate a volume greater than 1.000.000 of million dollars in less than 18 months.«The business will be much more millmillonario than the one that social networks such as Tiktok, Instagram, Twitter, LinkedIn, WhatsApp ... with the creation of millions of new jobs have supposed;From influencers or hardware manufacturers, through digital communication agencies that will create new content for their marketing campaigns ».

Only extrapolating the billions of dollars invested by the Maama (Meta Alphabet Microsoft Amazon Apple) in recent months and the more than 400 companies in the Asian country that have registered brands for terms related to metoverso-methaapp can be seenof the tsunami.

In addition, it will be a metaverso "for all pockets".That is, it points out: «Not only will they be glasses, but there will be metavers for mobiles to which they can already be accessed from today as Fornite«.

«Each person can access from any device, the difference is that the experience in one or another will be completely different.But everyone will have access and a place in this inclusive universe.It is not the same to do Tiktoks with a Chinese mobile, than to record them with an € 1600 iPhone manufactured in China but sold at the price of gold, ”Sirvent Sirvent.

Mesh for Microsoft Teams seeks collaboration in the personal and fun "metoverso": for the first half of 2022 users will have a variety of options to choose, create and join a Teams meeting as a single personalized avatar.

Work, buy, go to the doctor ... Can we live in a virtual reality?

Reality vs metaverso is perhaps what most worries.Can we buy and sell?Have a property or business?Who and how will an insurance policy be offered for customers of this new multiverse of tokenized virtual properties in a 100% digital bank?

The Facebook Horizon platform has created a social world open to all.In October they launched a fund of creators of 10 million dollars.

"Emerging technologies will extend the digital models that are a reality, from applications and telemedicine to hybrid work and the evolution of metovers," says Andreu Vilamitjana, general director of Cisco Spain.However, says the Executive "this rhythm of accelerated innovation also requires acting ethically, sustainably and inclusively, with solutions that consume less energy, accessible to all and guarantee security and privacy".

In the case of telemedicine, for example, from the Dricloud company, it is committed to a telemedicine that will find in the metovers the space it needs to universalize it.This firm is developing a virtual environment of medical consultations in metoverso.

This also involves a business opportunity for companies that can reach a broader audience.For Juan Luis Moreno, Director of Innovation of The Valley, this transformation "based on a connected 3D virtual environment where the real and digital worlds draw a metoverso future that will affect all sectors and areas," he says.

And for insurance, what opportunities are drawn?

Metaverso, as something tangible, is in the process of formation and predict how it will be is perhaps looking in a glass ball.However, "there are some features or guidelines that allow to infer some characteristics and opportunities," says Juan Mazzini, a senior analyst at Celent.

For this expert and innovation lover many of the insurance we know today can be applicable in metovers.«I think of opportunities, for example, to ensure the life of your avatar, protection for any asset you have in metach (such as your home, your car or a work of art), responsibility (liability) for damage that you can cause to others, protection for your virtual portfolio, or identity protection, to name a few ».

In addition, Mazzini remembers that we should not forget an important issue that will be the identity and registration of ownership of things."Where is the metaverso is to use NFT and cryptocurrencies to transaction safely in terms of identity and property of things".

Along with this, insurers who wish to provide insurance about people and things in metovers must adopt block chain -based technologies (Blockchain and DLT) to be able to be integrated to what happens there, ”he recalls.

Áreas de trabajo del Seguro

The expert lists us some of the areas in which insurers must develop capacities using blockchain technology: the validity of identity in the process of purchase of insurance, the certification of the registration of the property of the object of the insurance, the identity and theRegistration at the time of the incident and payment, the integration into virtual portfolios for collection of insurance and payment of claims using cryptocurrencies.

The next step, it emphasizes, will be “to integrate virtual and augmented reality technology to position themselves in metachos, as they do today in the real world, also giving their employees and collaborators of this technology so that they can interact there with their potential clients".

«When I think about metoverso I immediately return to the movie‘ Discllosure ’(1994), with Michael Douglas and Demi Moore, based on a novel by Michael Crichton.I was hit by the technology they showed for interaction with avatars in a digital world.Since that day, I knew that the digital world was going to go in that direction.Today we call him metoverso ».

Top influencers of metoverso

If you have come here, this topic really interests you.If so, there are some metoversus influencers that according to global data you must follow to know all the steps and revolutions of this new technology industry.

Metaverso as a concept has penetrated other industries such as fashion, automotive and consumer goods.As we have already revealed, 'Coinbase Inc (Coinbase)', 'Roblox Corp (Roblox)', 'Nike Inc (Nike)', 'Nvidia Corp', 'Adidas Ag', 'Anheuser-Busch inbev', 'Balenciaga',and 'Hyundai Motor Company' were some of the most mentioned companies among the discussions of "the influencers of metoverso" on Twitter for 2021.

Selling products or services and having active metovers can become an effective way to make a living in the short term.To which adds the possibility of ‘purchase sale’ of investments in metaverso with cryptodivsis, NFT and cryptocarra..

Smitarani Tripathy, a social media analyst in Globaldata, comments: «Metaverso is expected to explode in 2022 in various industries, such as fashion, real estate, Fintech, insurance, consumer goods and automotive«.

We are notified, fiction has already overcome reality.