One in four Spanish homes already has a smart appliance

Washing machines, dryers and washer-dryers are the most widespread smart home appliances, with a presence in half of Spanish homes. Behind, we find other products such as refrigerators or freezers (23%) and ovens (18%). The forecast indicates that these products continue to gain importance in homes, which is why the brands that operate in our market include a range of this type of appliance. “We are heading towards a future where connected kitchens are more important than ever. The improvements that are achieved with connected household appliances are evident, both in comfort and in saving time and money”, says Esther Alonso, Marketing Director Iberia at Haier Europe.

What users think

Three out of four Spaniards say they know what a smart appliance is. Most of those surveyed (32%) define them as products that have an Internet connection or a WiFi network, although reference is also made to the fact that they are programmable (25%) or that they can be controlled remotely with a smartphone (25%). . The Spanish also attach importance to the fact that these products adapt to the needs to help the user (21%), products that have autonomous functions without human intervention (16%) and savings in consumption (9%). Energy saving is the most important feature of a smart appliance for Spaniards (66%), followed by a better quality of life (47%), remote control (42%), extra features (23%), security (22%), better product use (21%) and problem solving (20%).

In relation to the purchase of smart home appliances, six out of ten Spaniards are influenced by the fact that the model is smart. Of this group, 11% plan to buy a connected model in the next 12 months, while the remaining 46% value the purchase in the medium term.

The use of the functions of smart devices is widespread, in fact, three out of four Spaniards already use or plan to use the different functions of their connected household appliances.

Rising market

More than a quarter of Spaniards already use their smartphone or tablet to control their household appliances or smart devices, with those under 49 making the most use. The predisposition to control these products from the same app is very high; almost 7 out of 10 would be predisposed to it. As the Haier report shows, it shows that more than 40% of Spaniards would be willing to pay more for a smart appliance than for a conventional one. "More and more users decide to buy a connected model to have better features," says Xavier Rofes, country manager of Haier Europe in Spain.