Nike will stop selling its products in various stores from 2022

The sports giant of Oregon says goodbye to one of the largest footwear chains in the United States.According to CNN in Spanish, Nike announced that by 2022 he will stop selling his products to DSW as he undoes his links with many other stores, as the sports retail is currently reinforcing his sales strategy giving priority to his own stores, appsMobile, websites and selected retailers.

It should be noted that Nike is one of the most important footwear brands in the international market due to its trajectory, quality, fame and innovation and those characteristics makes consumers feel attracted to their products.Given this, other retailers over the years have chosen to include Nike products in their stores to capture customers.

However, the sports giant for a long time has considerably reduced the number of traditional retailers to which he usually sold with the aim of improving his profits and reinforcing control over the presentation of his products.A situation that has begun to affect other chains that were associated with the brand.

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However, this average is not something recent, since the company since 2017 announced that it would break ties with some retail partners and as of the date of September 2021, according to Matthew Friend, Chief of Finanza de Nike, the brand has left at least 50% of its retailers allies.

In this sense, Designer Brands, the DSW parent company, said Nike made the last shipping of products to the company in September 2021.Also affirming that when the products are finished in their physical and digital stores, Nike will disappear from the shelves.This is a great challenge for DSW because Oregon's sports brand was one of its largest suppliers and represented approximately 7% of sales for its business in 2020.

But despite this situation, DSW estimates to compensate for income through the growth of other sports brands.In fact, in a meeting with analysts, Designer Brands CEO, Roger Rawlins, commented that they are getting good results throughout their sports portfolio.

Nike's vision

With all this, the company has as its main objective to obtain much more strict control over consumer experience and prices, through the sale of products on its own website and in the brand's physical stores.According to the company, this strategy would allow them to reach twice the earnings regarding a wholesale partner.