Havas develops the new image of Natra

Natra, a leading international company in Europe in the production and distribution of chocolate products and ingredients derived from cocoa, has relied on the creative agency Havas to develop its new website and social profiles.

The award of Natra's international integrated account came after a competition between agencies, where Havas Spain together with Havas Studios (the digital and creative production unit of the Havas Group) were selected by the firm for the execution of this launch international strategic.

From Havas they have worked on digital and audiovisual creativity, strategy and execution, including the development of the new website, corporate video and opening and management of social profiles on LinkedIn, and soon also on Wechat for the Chinese market.

Under the "Passion for chocolate" concept, all the assets that make up the company's digital platform are integrated, with which the firm hopes to demonstrate the value it offers through its vertical integration, being the independent chocolatiers preferred by retailers and the best brands worldwide.

For Alejandro Saracho, General Director of Havas Spain: «Natra is an example of a leading company that adapts to the demands of a new context and changes market regulations. And we couldn't be happier to be able to join them in this challenge."

Data sheet

• Advertiser: NATRA• Product: Chocolate and ingredients derived from cocoa• Brand: NATRA• Client contact: Analía K. Suriano (analia.karina@natra.com)• Creative Agency: Havas and Havas Studios• New Business: Ana Picó• Strategy: Alberto Zschiesche (General Strategy Manager) and Antoine Valton (Senior Strategic Planner)• General Director: Alejandro Saracho Echevarría• Account Director: Nerea Santacreu• Supervisor: Marta Sánchez-Fayos Peña• Executive: Paula Martínez García• Digital & Social Media Planner Strategist: Marcos Fernández Fernández• Web design and programming: Havas Studio• Copy editor: Gema Marín• Sound studio: LA BICICLETA• Pieces: Web + creation of guidelines + strategy and RRSS launch