Google, Apple, Microsoft and Meta compete for the domain of metoverso

The technological giant, Google, enters the battle for the domain of metaversus and virtual reality.

The American company began working on an augmented reality (AR) device, which is known internally as IRIS project, according to two anonymous people linked to the project cited by The Verge.

Google AR headphones are currently in an initial development phase that lacks a marketing strategy.

These circumstances could leave the launch aspirations short, raised by 2024.

According to The Verge, the first prototypes are developing in San Francisco, they seem to a couple of ski glasses and do not need a connection of an external power supply.

Given the energy limitation, Google seeks to take advantage of its data centers to remotely rendering some graphics and transmit them to the headphones through an Internet connection.

The device works a Google processor and runs on Android, although its operation is not ruled out with a unique operating system.

The Iris project would be a very well kept secret from Google, so it requires special access and non -dissemination agreements by the personnel working on it.

The battle for the domain of metaverso grows

Google joins Apple, Microsoft and Meta (former Facebook), in an interesting race to bring its VR/ar devices to the market, with competitive advantages.

American technological giants want to guarantee a moderate price that allows them greater generalized adoption of consumers.

This is precisely a problem for Hololens augmented reality glasses, from Microsoft, cost about 3.500 dollars.

In principle, these are not aimed at consumers, but rather to manufacturing, medical care and other industries.

In addition, recently Microsoft announced the purchase of the Activision Blizzard games manufacturer for $ 69 billion, with the aim of adding all games development professionals and their experience.

For his part, Apple is trying not to stay in this race.In recent years, the company has increased its AR/VR programs, and do not rule out launching a new virtual reality product this year.

Hundreds of Apple employees work in AR and VR, understanding their operation in detail.

At the same time, Mark Zuckerberg bets on augmented reality (AR) and virtual reality (VR), hiring thousands and changing the name of Facebook to Meta.

The world seems to have the impression that Zuckerberg and goal are the owners of virtual reality, but it is not so.Metaverso doors are completely open, with the expectation that the digital world can revolutionize.

Visit our news about the ecosystem here.

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