Facebook-wifi: What is it, what is it for and what does it mean for you to navigate using this wireless network

You may have received a Facebook email offering your Facebook Wi-Fi service, but not even knew that the company had a product of wireless networks.This is the case of one of our cursed, which has forwarded one of those messages to ask ourselves what it consists of and what exactly this function is for.

Facebook Wi-Fi is a tool that the company makes available to companies and businesses so that they can offer free Wi-Fi to customers in their premises.Thus, instead of providing a password to access the private network, users connect to the network through their social network account.In this way, Facebook also accumulates more data about us.

It acts as a connection bridge between business and customers

How exactly does it work?As business owner, it is necessary to have a router that is compatible with the service (you can consult which ones are on your website).Each router manufacturer has its own configuration guide, so to integrate the Facebook Wi-Fi application, the instructions of each brand must be followed, also collected on the Facebook website.Once the process is completed, when a customer connects to the network, after accessing with your account, your company's profile will appear on the social network to start navigating.

According to the information offered by Facebook on the product website, the advantages of this service compared to traditional methods are several.For example, the social network adds the business in question to the “Free Wi-Fi networks” section of the application, which generates more visits to the official website of the site.It also enables anonymous statistics on business visitors, such as the number of users who connect for the first time and that of those who repeat, as well as demographic data such as age or gender.

What does it mean for users to choose this wireless network in front of another?

At the expense of which would compensate us to use this service?In advertising terms, Facebook can cause the company to take advantage of its WiFi service then appear announced on other websites for people who have connected to the wireless network through the platform.This benefits the business in question, but for the user it means that Facebook can register that it has frequented a particular place.

On other occasions we have talked about the price we pay when logging into applications or services through our Facebook or Google accounts.When we access other portals through them, information about our online activity is assigned to these companies, which can look for advertising to other companies.If we start session with our Facebook account, the social network would add more and more information about our tastes and interests (the calling call) and also knew why we usually move more accurately, as by connecting to a Wi -Fi network throughFacebook Wi-Fi.

Together with the doubts about the service, you have also asked us if Facebook knows what pages we access while we are connected through Facebook Wi-Fi.

Together with the doubts about the service, you have also asked us if Facebook knows what pages we access while we are connected through Facebook Wi-Fi. Facebook explica que no funciona como un proveedor de internet, por lo que no tiene acceso a la administración del router. Tampoco tiene acceso al tráfico que generan los usuarios que estén conectados a la red, por lo que, según dicen, no podría ver a qué páginas nos estamos conectando. *

Therefore, the data that the company collects are those that we have mentioned above, that is, the metadata of our connection: what business we connect, for how long we are there, if it is our first visit or we are common, etc.

* This article has been updated on 09/28/2021 to add Facebook's explanations about service.